Will Website Downtimes Hurt Your Rankings?
Downtime is a dirty word amongst a lot of webmasters. Any time your site is down, that’s time you’re not getting new visitors, not making new sales, and not collecting new leads. Occasionally, though,...
View ArticleOnline Marketing: The Website Pt. 1 – A Look into YOUR Virtual Business
The Website Oooooh. Sends chills down your spine right? LOL OK so we’re not talking about the most emotionally inspiring topic, but it is quite possibly the most important. A lot of people view the...
View ArticleReady? On your mark… Get set… SEO!
Getting started with search engine optimization can seem a daunting task. You’re starting with nothing and you know you need to build pages of content and links, etc. But this is the part where you...
View ArticleDealer SEO – A Few Words about Keywords
Keyword Generation Keyword generation is one of the most important components of a successful SEO campaign. All keywords are NOT created equally. Some keywords are easier to rank for than others and...
View ArticleDealer SEO: Basic Site Structure
Optimized website structure and design determines the performance of your website. This is what makes it easy or difficult for users to navigate or search engines to find your content. Balance is...
View ArticleAutomotive SEO: Advanced Site Structure
In the last article I discussed basic website structure. Once the basic website structure of your site is set up, you can use several other advanced structural techniques to optimize your site for SEO...
View ArticleOnline Marketing: The Key to Manipulation
Don’t Cheat! You would probably expect someone who tout’s himself as the master of all things digital to claim to have some super cheat code to search engine optimization and Social Media Marketing...
View ArticleAutomotive SEO: Online Communities pt 1. The blog
Forming an online community like a blog or forum on your website is one of the best ways to ensure that you have fresh content, as well as establishing your site as an authority within the endeavor...
View ArticleAutomotive SEO: Link Building
I’ve said it many times before and you’ve likely heard it from other sources as well, “Content is King”. If we believe this to be true, then link building also called a backlink is most definitely the...
View ArticleDealer SEO: Google Analytics
Google provides a free analytics solution designed to give you a complete view of every aspect of activity on your website. Possessing the ability to properly analyze and understand all the various...
View ArticleTop 5 Automotive Website Vendors of 2011
Wiki-process The process I used to evaluate the following website companies was actually quite simple. It is a balance between potential, results, and education. I want to focus on the latter for a...
View ArticleGoogle Replaces Website Optimizer With Content Expiriments
Google recently added an exciting new feature to Google Analytics. The feature is called Content Experiments and replaces a previous tool called Web Optimizer. The two tools have a similar interface...
View ArticleUsing Site Search To Boost Your Sites Coversion Rate
One measurement of website success tends to get overlooked a lot in favor of other, bigger numbers like traffic and bounce rate. That measurement is conversion rate, what percentage of visitors to your...
View ArticlePeople Are Still Exchanging Bad Links?
Exchanging links was once a viable link building tactic. A website would give you a link with the exact anchor text you wanted, you’d do the same for them, and everything was hunky-dory with the world....
View Article
